Thursday, October 16 2014
Having a home for sale as autumn swings into full bloom has more than one advantage. First off, this is definitely not looky-loo season—the majority of home shoppers this time of year tend to be serious-minded (perhaps because many are hoping to be comfortably moved in by the holidays). Whatever the reason, because many other owners will wait until spring to put up their own home for sale, if you are listing now, you can usually count on a narrower amount of competition.
A subtler reason why fall is an exciting season to put up a home for sale has to do with what can be a presentation advantage—the same reason home décor professionals like this time of year. It’s the Autumn Advantage: a time of year loaded with eye-catching decorating ideas. When the leaves start to change, it’s time to take advantage of the autumnal decorations that can make any home for sale extra inviting.
Modern Man may have cracked the atom and devised telescopes that can see to the very edge of the Universe, but it has still failed to come up with a way to spruce up a home for fall without adding a pumpkin or two. Why fight it? There are a thousand ways to use the ubiquitous squash in arresting placements. One example is to cut a generous hole in the top, then drop a fall-appropriately planted pot (think gold, red, orange and brown) through it, flowers and all. This “pumpkin plant pot” can work to add color both inside and outside any home for sale.
· Re-purpose an old Window
Where a rustic touch is appropriate, another autumnal planter idea is to find a discarded wooden window (the more thoroughly weathered, the better: decorators call it ‘up-cycling’), secure a potted plant to it, then hang it on the wall in place of a family picture (remember: when you have a home for sale, it’s recommended to remove as many of the personal mementos as possible). This “outside inside” décor trick creates a seasonal feel you can add to by embellishing further with dried leaves and berries.
· Scents of Autumn
Using scents can be central to fall decorating. These seasonal aromas can be counted upon to trigger positive memories for the visitors to your home. Scented candles are an appropriate way to add ambiance to your house. You can go further by tying cinnamon sticks around your candles, or adding a few drops of clove and cinnamon oil to your potpourri or fall arrangements (just don’t overdo it)!
· Fall: a Season for Comfort
If you’re thinking warm fires, plump cushions and plush throws to emphasize the coziness of the season, you’ll make it happen. A comfortable home highlighted with fall colors sets a scene that boosts the beauty of a home for sale unlike any other time of the year.
Whether you have already listed your home for sale, or are just now setting the stage, give me a call to put together a marketing blitz that will use the season to make that sale happen! You can reach me on my cell phone 812-499-9234 or email Rolando@RolandoTrentini.com
Tuesday, February 26 2013
You are doing some serious house-hunting.
You’ve been Googling ‘newest local listings’, but when you click on the most popular sites, somehow the ‘newest local listings’ are the same ones you’ve seen before. Worse, some of them turn out to have been sold! Or the price was wrong! Or the agent isn’t even the agent anymore!
What is going on? Doesn’t Google (or Bing, or Yahoo!) promise to show you sites with the newest listings in Evansville? How can the most popular sites (at the top of their results page: Zillow, Realty.com, Trulia) be showing ‘newest listings’ that were sold last month? Or contact numbers that take you to an answering machine that never calls back?
The answer is not mysterious, but it can take a while to catch on. The top of the search engine results pages show the biggest national real estate sites because they target the national audience (and pay huge amounts to the search engines!). Hundreds of thousands of house-hunters click on them all the time because everyone in the country sees them first.
The disappointment comes because of the near impossibility of their keeping current in every locality in the U.S. They can’t keep up with the avalanche of changes: changes in the asking price; changes in the listing agent; changes in availability. That becomes obvious when your contacts return a ‘home under contract,’ or ‘property sold,’ or – infuriatingly -- silence.
The good news is that the solution is just a couple of lines lower on those Bing or Google search results. Serious buyers do figure it out eventually, and look down the search engine listings to find a web address that looks more like it connects with a local real estate brokerage. That leads to listings overseen by local businesspeople who deal every day with the homes their pages show. When they change, local agents know it first.
Even better for you, you’re already here – a click away from what you are looking for – and just one click more from my invitation to visit the newest listings in Evansville! You can search all area listings here: http://thetrentiniteam.com/property_search