Wednesday, February 08 2012
While most sales people don’t hold a degree in psychology, that science winds up playing a major role in the sales process. Most highly experienced listing agents not only understand this -- they use it toEvansville sellers’ advantage.
According to a 2010 study by Avid Ratings published in the Los Angeles Times, typical home buyers have a simple hierarchy of preferences: they want it all. Even when pressed to name what they are willing to do without, the typical homebuyer’s long list of “must haves” remains pretty much untouched.
What they are not willing to compromise on are home offices, walking paths, children’s playgrounds and large kitchens.
Large rooms, in fact, sell homes.
Even if your house is full of small rooms, your listing agent can help them appear larger by hiring a home “stager”. Stagers are professional dream makers. Savvy about what today’s homebuyer is looking for, stagers use their designer skills to transform homes from “Can you show us the next house on the list?” to “Stop! I want this house!”
Homebuyers also want a home that’s in turnkey condition. In fact, a study performed by the Maritz marketing research firm found that 63% of the homebuyers polled said they are willing to pay more for a home they perceive to be “move-in ready”. And it’s a properly staged home that is more likely to help buyers get that “move right in” feeling.
Listing agents who provide home staging for their clients understand that a staged home sells faster and for a higher sales price. Some studies show that spending just $550 on home staging nets the seller almost $2,000 more at the close of escrow.
Call me if you are interested to find out more about the home staging service we provide. You can reach me by phone at 812-499-9234 or email: Rolando@RolandoTrentini.com