Tuesday, June 05 2012
In the Age of the Internet (that’s what we’re in the middle of, I’m pretty sure) it is widely held that everything you want to buy is merely a mouse click or two away. It’s sort of like“Alice’s Restaurant”: ‘you can get anything that you want’ – only better, because you don’t even have to ‘walk right in.’
If that were true, selling your Evansville house would be as simple as turning everything over to your listing agent, watching its picture go up on the Web, and WHOOSH!, it’s sold! Pack up and move!
Of course that’s seldom the way homes get sold, and for at least one good and logical reason:
Nobody wants to live inside a computer.
When prospective homebuyers get serious, they leave the computer to pay a visit to the real, 3-dimensional town -- and the homes for sale here. They want to see what our neighborhoods looks like in real life, rather than through a photographer’s lens. What it feels like to walk through the front door. What the sounds of the neighborhood are like when you stand in the back yard. How the air smells, how the sunlight plays on the walls of what might become the kids’ bedroom, etc.
And here is the point: once they’re serious enough to get up and away from that computer screen, they might just drive by one of my Open House signs. In fact, if it’s a weekend morning, they might be driving around the neighborhood actively looking for an Open House sign -- because stopping in at an open house is the least complicated way for anyone to compare a property they have already seen (have made an appointment to see later) with a new possibility.
That is why I tell my clients that an old-fashioned Evansville open house is worth the trouble to prepare, and worth my giving up that Saturday or Sunday to host. When asked (by the N.A.R.), close to half the people who have bought a home say they used open houses as information sources for their home search; and a reliable 15% say the house they bought first came to their attention through an open house or sign.
Whenever you are looking to buy or sell ahome, don’t hesitate to make full use of the Internet and all the convenience and efficiency it brings to the process…but also be ready to make use of the old stand-by: the open house. Give me a call any time: together we’ll make full use of both! You can reach me on my cell phone at 812-499-9234.
Wednesday, April 04 2012
Once you decide that the time has come to sell your house, Evansville’s open houses are one of the most promising ways for you to show off its fine points. And early spring has long proved to be one of real estate’s peak selling seasons. Despite the fact that April can bring unpredictable weather to Evansville, it’s undeniably prime time to use an open house to market your home.
Open houses are popular for the simple reason that they provide maximum exposure to house-hunters, whether they are casual or more highly motivated. Particularly when a home is occupied, open houses invite easy access to a property, side-stepping all the normal hurdles of appointment making, phone tag, calendar syncing, etc. Since vacant homes are easy to show any time, they tend to get more exposure (especially since prospective buyers frequently phone at the last minute to request a tour).
Open houses are a way to even the competition. Held on a Saturday or Sunday afternoon, they provide the easiest way for potential buyers to browse. Prospects can casually pursue their search without having to commit to a day full of appointments. For them and for the seller, it’s a handy tradition.
But what if it turns out to be one of those Evansville rainy days?
Ideally, everyone plans their open houses with a bright, sunny day in mind. But when the clouds gather, you don’t need to let a little inclement weather wreck the opportunity. When it turns gloomy outside, think of it as the perfect opportunity to make your home shine on the inside. Open all the blinds, turn on the lights, throw some upbeat jazz on the stereo, and crank the heat up! Another nice touch (especially if you want to come home to a clean house) will be to place towels or mats by the front door so that attendees can wipe their feet.
Looking to go the extra mile? Provide hot chocolate or hot tea in disposable cups for your agent to offer browsers. At the very least, they’ll be sure to remember your open house!
If you are considering listing your home and are looking for solid marketing support and exposure, today is the day to call me to schedule your consultation…rain or shine! Or why not stop by and meet me in person? The fastest and easiest way to find out open houses in the Evansville area is at http://tinyurl.com/RolandoTrentini