Thursday, January 13 2011
Market Watch January 2011
The holidays are over. A new year has started and I know the snow won’t last forever. Every year The National Association surveys thousands of buyers and sellers who purchased or sold homes the preceding year. Below you will see the most recent chart detailing where buyer’s found the home they purchased.
Over the past few years F. C. Tucker Emge Realtors and I have adjusted the way we market homes. These changes are based on buyer behavior. Not surprisingly, the biggest change in buyer behavior has been a shift away from print media toward the internet for their real estate needs. In 2001 only 8% of buyers found their home online. Now 37% find their home online. Over the same time period the number of buyers who found their home in the newspaper or some type of home magazine declined from 9% to only 2%. The only source helping buyers find homes more than the internet is their real estate agent. These are exactly the reasons that we have focused more of our advertising efforts on our web site and other tech tools instead of other less efficient options. Not only do we have the Tri-States leading real estate website but we are in the process of adding even more helpful features. I’ll discuss some of those changes next month. In the meantime stay warm and safe. I’m already working on improving my marketing efforts for 2011 and look forward to a great year.
Please feel free to call or email me if you have any questions. You can reach me at 812-499-9234 or Rolando@TheTrentiniTeam.com