Thursday, November 29 2012
According to a recent survey, nine out of ten REALTORS® believe that clients who make improvements before selling a house are more likely to secure a successful sale. Why, you may wonder, would anyone take the trouble to run a survey to discover anything that obvious? Possibly because of a follow-up question Realty Times came up with: 65.9% of real estate agents – virtually two out of three – agree that a common mistake among homeowners is not making "the right" home improvements for the local market.
Uh-oh! Remodeling in the wrong direction can cost you twice! If it’s such a common mistake, it’s safe to say it might be best to consult an agent before rolling up your sleeves (or opening your checkbook). Active local agents are constantly noting what features are popular with prospective buyers and which improvements are making a difference in today’s market. Knowing what sells -- and why -- is fundamental information when home improvement decisions are about to be made.
Also important is the changing nature of an effective marketing roll out. Yesterday’s sign on the front lawn and paragraph in the newspaper are no longer sufficient. Pocket listings, preview open houses, and social media promotion are all elements that now can be brought into a multi-tiered marketing plan geared to create awareness (“buzz”) around a property’s debut.
Yet, the new market retains at least one unchanging fundamental. To achieve the highest return when selling a house in our area, it has to be priced right. Real estate commentator Barbara Corcoran puts it succinctly: “You could spend all the money in the world fixing up and marketing your house,” she says, “but the wrong price on the right house guarantees no sale.”
If you are thinking of selling a house in Evansville this winter, I’m here to help you meet that goal. Contact me to get started on a marketing plan that sets it in motion! You can reach me on my cell phone at 812-499-9234.
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